Licensing is the heart of many of our clients' businesses, whether they are content or technology creators, owners, aggregators, distributors, or users. WSMB's extensive and nuanced licensing experience can help companies devise strategies to protect and maximize the value of their businesses. WSMB has acquired industry-specific legal experience and practical knowledge of the various deals, technologies, industry custom and "terms of art" in the fields of mobile entertainment, interactive and online content, application and games development and publishing, as well as all aspects of music, film, and television. Sometimes a tried and true form can serve the purpose, and our attorneys have been involved in almost every scenario facing digital media businesses - which creates an efficiency and cost savings that are unmatched. But often deals are complex, and require a complex, tailor-made solution that only experienced, hands-on attorneys like those at WSMB can provide. Over the years, WSMB attorneys have worked on hundreds of complex licensing arrangements in virtually all industries, and have created highly customized, original licenses to precisely reflect the particular business arrangements at hand.

Copyright -- The firm has sophisticated experience in all kinds of licensing involving copyrighted materials, and our attorneys are equipped to provide advice, negotiate, and draft all types of copyright-related licenses. We pay attention to scope and term of use -- we ensure that copyright and content owners protect their ownership interests and that those acquiring content obtain the rights they need to achieve their goals. From music, to games, to software, to books to film and television, our attorneys have negotiated and licensing agreements covering all aspects of those industries.

Trademarks -- WSMB has extensive trademark licensing experience, and have crafted important brand license arrangements and quality control measures necessary to protect brands, yet ensure a meaningful exploitation of source identity.